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Digital entrepreneurs: Dr Elina Naydenova

Elina NaydenovaIn the latest of this series we invited some of Univ’s entrepreneurs to talk about what inspires them and how they got started on their entrepreneurial journey.

Dr Elina Naydenova (2017, DPhil Biomedical Engineering) is the founder and CEO of Feebris, a London-based healthtech startup. Feebris is an award-winning company who have developed the next-generation of AI-powered remote patient monitoring technology. Their products allow any user to become part of a powerful decentralised health system; capturing clinical-grade health measurements and triaging health concerns accurately and effectively to clinicians. Their systems enable early detection, saving valuable clinical time and resources.

In 2019, the company successfully secured £1.1 million seed funding, in collaboration with investment network 24 Haymarket and Innovate UK. Since then, Feebris has been used by carers in care homes across the UK to deliver thousands of health check-ups during the pandemic, helping GPs monitor elderly people remotely and identify complications early.

The technology has a similar application in global health, with community healthcare workers in India using the Feebris kit to detect life-threatening conditions in young children.

In 2020, Feebris-Care-City Partnership was selected as the winner of the Techforce19 challenge offering a digital solution to help vulnerable people isolated by COVID-19. Feebris also won an award for Best Investment in Disruptive Technology from UKBAA in 2019.

“During my time at Univ, I had the amazing opportunity to not only develop a powerful technical skillset as part of my DPhil but to also experience business and public health domain that were formative for my professional development. Working with the Skoll Centre for Social Entrepreneurship at Said Business School, I researched social innovators in healthcare delivering ground-breaking transformation to health systems around the globe.

“As part of my DPhil programme, I interned at the World Health Organisation, where I first discovered my passion for correcting a public health wrong – the fact that pneumonia continues to be the number one killer of children under five. I also attended numerous training programmes in business, innovation and public speaking. The Oxford community is a unique blending pot of multi-disciplinary innovation, international perspectives and opportunities for growth. Today, I try to create a similarly vibrant environment in my start-up, bringing together people from diverse backgrounds to collaborate on tackling some of the biggest challenges in healthcare.”

Web: feebris.com
Twitter: @feebris
Linkedin: feebris

This feature was adapted from one first published in Issue 13 of The Martlet; read the full magazine here or explore our back catalogue of Martlets below:

Published: 14 September 2021

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