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Univ Graduate launches Mamaby

Univ Graduate launches MamabyUniv DPhil graduate Elina Naydenova (2013, Healthcare Innovation) is one of the founders of a new social enterprise that will help to support the work of community health groups in Mumbai slums.

Univ has recently become partners with a young social enterprise called Mamaby. Univ DPhil student in Healthcare Innovation Elina Naydenova (2013, MPLS/Engineering), University of Warwick Mathematics and Physics graduate Adam Bacon, and recent DPhil graduate in Biomedical/Medical Engineering Arvind Raghu (2010, Worcester) have founded Mamaby to ‘harness consumer power for social change’. Elina was inspired to set up Mamaby after visiting Mumbai slums during a research study, where she met many malnourished pregnant women and children.

Mamaby produces naturally healthy on-the-go food with flavours from around the world. Mamaby’s first product is a juicy baked vegetable samosa – healthy, nutritious and with 100 percent natural ingredients. The samosas are made in Oxford and Univ will be Mamaby’s first customer. The samosas will be on sale in the Buttery, available to all students, Fellows, staff and visitors to the College.

100 percent of profits will go towards helping pregnant women in Indian slums carry and deliver healthy babies. Mamaby will work with local partners in India to run community health groups for pregnant women in the slums, providing them with proven nutrition, affordable diagnostics and health education. They will also enjoy a healthy samosa which has been developed and tested at Southampton University and the Centre for the Study of Social Change, and which is clinically proven to help pregnant women and their babies.

Published: 12 April 2016

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